Welcome back to episode 4 of The SugarShow. We are here with Joelle Lee to share her story and share some nuggets of wisdom on mindfully creating and pricing your menu.

Joelle Lee is an esthetician, previously a medical esthetician. She proceeded to specialize in laser treatments with a focus in people of color. One of her first clients happened to be Michelle Obama! This was long before anything was attached to her. All of the sudden, her client was now the first lady. She moved to D.C. to follow her client and took the opportunity to recreate and launch her line.

While momentum was building, she wasn’t happy with the product line 7 years later. Life took off as she began to grow her family. It was at that moment she let the products go and refocused on clients. Shortly after that change, she was able to start teaching and consulting other estheticians.

This led to publishing her first book! And she discovered traveling with her book, teaching other estheticians, and...