A business that sells to customers is the technical description of a distributor. Alexander’s is so much more than that! 

Alexander’s Aesthetics started in the family. The love of skincare prompted him to purchase many many products over the years trying to find the best ones out there. In the end, this led to a formation of a very large company that was centered around education of doctors and estheticians. This ended up becoming our foundation--to educate and provide information for clients while they are trying to find the right products for them and their businesses.

Q: Wendy, when did you decide to jump into the family business? 
A: My mom took it over while I was an adult so I didn’t grow up with it. My husband and I both worked in the volatile business of tech in Colorado and decided we wanted something different. At the suggestion of my mother, we jumped into opening Alexander’s Aesthetics in Colorado. Once I opened the business, I...