This episode is a MUST LISTEN! Don’t make the mistake of picking a sugary sweet name for your biz without learning more from our guest, Joey Vitale from Indie Law. 

When Joey Vitale was in college, he was bribed by his father to go to law school with a new car. He quickly realized he was not the ‘shark.’ Due to it not fitting, he started his own graphic design business. Through networking, he realized how many people in business had questions. So, he started a law firm to fill the need in order to help cut out the noise.

Many people go with less expensive solutions than hiring a lawyer. They resort to quick fix, low cost solutions. The problem with that is there is one solution for everyone--which is not the right solution for everyone. Instead, Joey works with people to educate and empower them in their business decisions.

His law firm focuses on the must haves for a business and has solidified the process into programs for those starting their...

Welcome back to episode 4 of The SugarShow. We are here with Joelle Lee to share her story and share some nuggets of wisdom on mindfully creating and pricing your menu.

Joelle Lee is an esthetician, previously a medical esthetician. She proceeded to specialize in laser treatments with a focus in people of color. One of her first clients happened to be Michelle Obama! This was long before anything was attached to her. All of the sudden, her client was now the first lady. She moved to D.C. to follow her client and took the opportunity to recreate and launch her line.

While momentum was building, she wasn’t happy with the product line 7 years later. Life took off as she began to grow her family. It was at that moment she let the products go and refocused on clients. Shortly after that change, she was able to start teaching and consulting other estheticians.

This led to publishing her first book! And she discovered traveling with her book, teaching other estheticians, and...

Welcome to Love2Sugar’s The SugarShow’s 3rd episode “Summer Sugaring--Keeping Your Cool!" I’m Shannon, the “SugarMama,” here to guide you on keeping all things cool this summer.

Aaahhhh Summer. Sunshine, beaches, bikinis...and beautifully smooth skin. Music to an estheticians ears! 

This is the busiest hair removal season for the beauty industry and the best time to build your clientele. Seasoned sugarists know they have a consistent tool to bring clients in the door no matter what time of year--even the hot summers. After 10 summers in the treatment room in hot California, here are my tips for keeping you and your clients cool and perfectly smooth.

8 Musts for Summer Sugaring Success:

1. Chill Out Your Room: Keep the temperature in your room around 70 degrees to keep your sugar paste consistent. When you are sugaring back to back, it is important to keep you cool and keep your clients body temperature down if they have been outside...

On today’s podcast, we welcome Annie Mayo with Advanced Mineral Makeup. I’ve always seen Annie at shows and her booth is always crowded! She created a line a mineral makeup that provides natural color coverage with minerals that support healthy and happy skin. I am so thankful to have her on the show today to share her knowledge!

Advanced Mineral Makeup is more than makeup. In fact, it is so much more that the work “makeup” shouldn’t even be used. It is a skin treatment that colors skin. And the best part, it is the perfect addition to an after-sugaring treatment! Advanced Minerals are made up of just that—minerals! These minerals are bacteria fighting, skin calming, inflammation fighting wonders. Annie suggests adding this as a finishing touch to your treatment because it will benefit everyone’s skin plus add a “finished” touch.

• DURING TREATMENT: At the end of sugaring, you can add value to your client by using...

2020 is off to such a challenging start, that we decided the SugarShow needed a new season. Welcome to season 2!

In our lockdown, we have built a community of educators and students—imagine, a pandemic brought us together to make this happen! But enough of the pandemic—in our community, we will leave that at the door and keep things sweet with talking about all things sugar.

Here is a little homework beyond listening to this podcast consists of three steps.

• Map out your next week and month. Yes, fill with clients, but also, fill with things that strengthen your mind, body and soul.
• Focus on your clients. Say it again. Focus on your clients. Steer the conversation away from riots, pandemics, etc. and focus on where they are, right now, with their skin, hair removal, and sugar experience.
• Review your trainings, previous podcasts, and masterclasses. There is so much included in the Sugar Tribe membership as well as your original certification. Make sure you...

Welcome to our first ever LIVE SugarShow!  This will be a new format so we can reach more sugarists with our message of Sweet Success!

Shea has been a renowned Esthetician in Boise, Idaho since 2010.  She is the owner of SUGAR & BLO, a Sugaring Studio and Blow Dry bar.  She is an Advanced Educator with Sweet & True Sugaring, holding classes regularly in Meridian, Idaho and traveling for trade shows to educate estheticians on sugaring techniques around the U.S. Her expert approach teaches industry professionals superior ways to remove unwanted body hair by sugaring.  Her students learn how to manage and treat their clients, how to maintain a growing clientele, and how to make every client feel comfortable. When Shea isn’t spreading her love of sugaring or facilitating her growing business, she is raising two beautiful children while competing in Olympic lifting. Whether sugaring, growing a business or Olympic lifting, Shea is a match to...

In these uncertain times, it's always best to reach out to our business gurus and find some certainty when it comes to our beauty businesses.  We will get through these restrictions and come out the other side.  And when we do, this episode will come down and a new fresh episode with Angela will go up!

Angela Green is the founder of Skin Biz School, a veteran esthetician, and educator for Se Brazil.  She experienced the recession of 10 years ago and is a wealth of knowledge when it comes to knowing your business numbers in order to make educated decisions about your sugaring business.  In this episode, she discusses how to make time each day while we are at home to focus on your business planning.  Specifically how to manage your finances and do a cost per service analysis of each treatment you perform.  When it is time to return to business, as usual, you might be tempted to just push a discount, but Angela warns that if you discount too steep...

In these stay at home times there are many things we can do to stay healthy!  Essential oils can be used to keep your home clean and your emotions calm.

Join us on this beautiful podcast, where we not only discuss which essential oils you can use in your diffuser based on what you have on hand... but what you can use to calm down you and your family's emotions as well.

Raunette leads us in a truly wonderful exercise using the oils to help us find peace and be still in these crazy times.

If you are interested in finding out more about The Aroma Tribe and YL oils. https://www.raunetteceleste.com/new-page  You may also join their closed FB group The Aroma Tribe.

Join us in the SugarTribe FB Community for share more knowledge!

Join us on the 'gram: @iove2sugar
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Thank you for joining us on this sugar journey!

The time has never been better to learn how to sugar!  In this uncertain time of "sheltering in place" (a term we never have used before!) have a skill to rely on in tough times is key to survival in your skincare business.

Shannon O'Brien Sophia is the host of the SugarShow, a licensed esthetician, owner of the award winning SugarMama's Studios in California.  She survived the last recession of 2009 by learning how to sugar.  When facial clients could no longer afford their higher end treatments, one thing remained...they would not sacrifice their hair removal needs.

Spend a few moments learning from Shannon, and becoming inspired to survive this economic downturn that is sure to happen.

We would also love for you to join us in our FREE Facebook group by joining the SugarTribe.
If you are interested in learning how to sugar you may visit our special offer for Basic Body Sugaring Certification
If you are currently a body sugaring specialist we also have advanced...

In this episode, we meet the charming owner of Keko Sugaring Professionals, Karin Noll! 
Karin Noll is the founder of both Ke Kō Sugaring Professionals, an award-winning, natural skincare company selling to licensed beauty professionals and the Reef to Leaf Project. Ke Kō offers professionals sugar paste with back bar product support, an organic retail line, provides professional training and business support to established and aspiring estheticians.
The Reef to Leaf Project was founded to help spread eco-friendly awareness throughout the spa and salon industry. This project is currently in its first phase and growing members daily filled with pride in helping better our greener future. Ke Kō actually began in the back office of Karin's last and final day spa in 2017. After sugaring for over a decade, up arose the idea of manufacturing and friends and family supported the start of a beautiful new career.  Skincare and education has always been a passion for Karin....